Louis Vuitton, Burberry and Chanel put their fashion muscle behind face masks

French couture brand Louis Vuitton said it was joining the global effort to make more supplies to protect healthcare workers. The company, via Instagram, said it had repurposed several of its workshops across France to “produce hundreds of thousands of non-surgical face masks” for healthcare workers.

Louis Vuitton also said it was making and donating thousands of hospital gowns for six Paris hospitals in urgent need of protective gear. French financier Bernard Arnault is chairman and CEO of LVMH Moët Hennessy — Louis Vuitton.

Known for its iconic coats, Burberry said it was repurposing its trench coat factory in Castleford, Yorkshire, to make non-surgical gowns and masks for patients in UK hospitals.

The company last month said it was seeking approval for raw materials and prototypes so that its sewing specialists, who typically make the brand’s haute couture and ready-to-wear fashion collections, could start to make face masks and hospital gowns.