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All Is Media
The discourse that additional female-centric films and demonstrates have to have to be manufactured and supported is a single that has long been lingering around the periphery of the global entertainment marketplace. It is a dialogue that is not unfamiliar in the MENA possibly, with the dialogue often overlapping with the need to have for much more locally established content material. For Dubai-based mostly production household All Is Media (Aim), these problems kind the crux of its vision.
“Aim focuses on setting up a robust homegrown talent pool, as effectively as on developing information from the region specific mostly in the direction of the younger grownup viewers,” states Mai El Khalifa, founder and CEO of Aim. “The firm was launched to create authentic, ambitious, imaginative, and related movies and tv exhibits for streaming platforms and regional free of charge-to-air (FTA) broadcasters in the MENA location. Acquiring said that, our exceptional providing issue is women staying capable to notify homegrown tales for other girls, and we do this by accessing a pool of new and impending writers from the area.”
Launched in 2021, AIM’s endeavors arrive at a place in time when leisure intake in the MENA area carries on to see new trends. A latest PwC review shows that around-the-leading (OTT) streaming platforms these as Netflix, Shahid, and Starzplay Arabia have additional additional community content more than the past two many years- a change that is expected to outcome in a 12.3% compound yearly development amount in the region’s OTT video clip revenue by 2024. One more analyze by Dataxis demonstrates that the complete number of subscribers to these types of platforms is expected to access 30 million by 2026.
Resource: All Is Media
With this crystal clear demand for more content material in sight, the Aim staff has set out to tackle the dearth of domestically created stories. Along with manufacturing scripted and unscripted television sequence, reveals, gatherings, and specials, the company also offers material distribution as well as studio consultancy. “Goal has already produced two unscripted demonstrates for an FTA broadcaster, just a couple months following the firm was established up,” El Khalifa suggests. “The small business has also offered several consultancies for broadcasters on grid optimization and creation.” And which is not all- there are other projects in the offing far too. “I already have other drama sequence from the location that encompass tales with solid feminine leads in the pipeline,” El Khalifa reveals. “Our field is booming, as it is at the cusp of ultimately providing producers an escalating quantity of streaming platforms, so they can pitch their information and see it reach the masses with responsible info to assess performance.”
But El Khalifa’s eyesight goes beyond just the storytelling facet of it all. For her, making a sustainable way of filming has been an equally crucial element of developing Purpose. “A essential target for Aim is to set up an eco-helpful production ecosystem with a positive impact on the bottom line, with sustainable organization practices having centerstage,” she describes. “For case in point, the use of LED and green screens to change the use of bodily props to assistance minimize substance squander.”
Resource: All Is Media
As the female at the helm of the small business, El Khalifa delivers over a decade’s truly worth of working experience in tv to her organization. Between her noteworthy achievements incorporate a senior editor job for outsourced content material for UAE television channels Dubai Tv set and Dubai A person. Retaining that in mind, El Khalifa thinks Aim to be a seamless mix of all her earlier activities, as nicely as her private objectives as a written content creator. “The most gratifying element of launching Goal has been to at last do the job towards what I have always dreamt of– bringing stories that relate, resonate, and create a strong and good impact,” she provides.
It truly is apparent that El Khalifa has formidable targets for her business enterprise, and she’s glad to have in5 on her facet as she works to notice her desires. “When I began on the lookout at solutions to set up my organization, I needed to locate an entity that can offer a sense of community and understand the economic constraints that appear with startups,” El Khalifa claims. “At in5, these issues have been resolved, and extra to that is the actuality that the services presented at competitive premiums for manufacturing are appealing as well!”
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