Drinking Water Week – a marketing opportunity

H2o Quality Sellers require to align by themselves with the countrywide Drinking Water Week. It is a large advertising option for h2o dealerships – in particular this calendar year.

This year’s theme, “There When You Need to have It,” highlights the operate h2o pros do around-the-clock to be certain substantial-quality ingesting h2o is often out there at your tap, proper when you need to have it.

National Drinking Drinking water Week is a excellent case in point of how a Drinking water Quality Vendor can use the information to emphasize what they do. This is an opportunity to construct brand consciousness and turn into “bigger than themselves” by identifying with a national initiative.

This is not just a wonderful social media opportunity. Fairly this results in being a dealership’s best time to launch a new promoting campaign.  This is the form of campaign aligns the performance & convenience of a new efficient Water Technique with the necessary role ingesting drinking water plays in our daily life.

This year, Drinking Drinking water 7 days is May well 1 – Might 7, 2022. 

Celebration Thoughts

Celebrating Ingesting H2o Week is an easy way to teach the public, hook up with the group, and promote staff morale. As well normally, water utilities acquire publicity only when some thing terrible transpires. You know what I signify. We hear about water major breaks in the middle of hurry hour or an maximize in charges, once more. Drinking Water Week celebrations give you an option for some optimistic conversation.

Drinking Drinking water 7 days is also a best time to teach young children about their water offer in an ambiance of enjoyable. Probably you can lover with your community school. After all, family members with youngsters are the #1 consumers of h2o filtration!

AWWA has compiled a toolkit for corporations to use. This will permit you to get to out to your employees, your shoppers, and your neighborhood.

Rejoice Your Personnel

Ingesting Water Week is a chance to support you remind your employees about the relevance of what they do. Over all, they deliver clean, protected consuming drinking water for the public each and every day. Let us rejoice them!!

What else can you do to raise recognition of the two DWW and your Dealership?

Community Communication

Regardless of whether you mail out press releases, just take out adverts in your community newspaper, or use any of the other concepts provided, speaking the public during ingesting water week is integral to any prosperous celebration.

• Market in your neighborhood newspaper.
• Send out Monthly bill Stuffers.
• Perform with your area librarian to established up a Library Screen.
• Use Shopping mall Kiosks to get to a broad audience.
• Coordinate distribution of AWWA Information Releases.
• Publicize the release of your Client Self-confidence Report.
• Ship public provider announcements to your local radio or tv stations.

Group Gatherings

It’s critical for you to be a portion of your neighborhood community. Community gatherings are enjoyable and festive methods to make sure that your buyers know about their consuming water – wherever it comes from, how they get it, and what they can do to enable be certain their drinking water high quality.

• Invite your community to an Open up Household
• Inaugurate an Adopt-a-Hydrant Software
• Plant a Tree
• Plant Tours
• Hold a Landmark Determination/Anniversary Celebration
• Bury a Time Capsule
• Partner with your community botanic gardens or other groups
• Program a community clean-up

Youth Concentrate

• Aspect a children’s Coloring Contest or Essay Contest
• Keep a Poster Contest
• A good group outreach approach: Faculty Presentations

Inside Communications and Activities

• Maintain your Annual Staff Picnic during Ingesting Water 7 days
• Generate a utility Newsletter Characteristic on Drinking Water 7 days

For a lot more than 40 several years the American H2o Will work Association and its associates have celebrated Consuming Drinking water 7 days. This is a exclusive opportunity for each h2o experts and the communities they serve. It is a fantastic time to sign up for jointly in recognizing the very important position water plays in our day by day lives.

For a lot more facts about Drinking H2o 7 days, go to the American Drinking water Operates Association internet site. Click on https://www.awwa.org/Occasions-Training/Consuming-H2o-7 days.